SCOTTeVEST founder Scott Jordan was rebuked by his own clothing company after he posted on Facebook last weekend that Fox News viewers are “f–ing idiots.”
Jordan co-founded SCOTTeVEST with his wife in 2000, selling a line of multi-pocketed “eVests” designed for consumers to carry multiple gadgets. In 2000, SCOTTeVEST co-founders Laura and Scott realized there was a major disconnect between apparel designers and the consumers who wore the clothing. The technological advances of the 21st century produced cell phones, portable cameras, chargers, mp3 players (remember those?) and other portable electronic devices, but no creative solution for carrying them. After growing tired of carrying all of Scott’s gadgets and gear in her purse, Laura suggested he figure out an alternative. Since a man purse was not an option for Scott, and traditional pockets couldn’t carry everything, he created the “eVest” (a fisherman’s vest modified with extra pockets). Since then, SCOTTeVEST has evolved into a full line of intelligent clothing that feature well-designed pockets to carry all of life’s gadgets without lugging around an extra bag or pack.
On Jan. 14, Jordan — who co-founded SCOTTeVEST with his wife Laura in 2000, posted this lovely exchange on Facebook.
“I love meeting new people that recognize me and my company from all of our television commercials,” Jordan wrote. “I am on the ski lift and the following exchange just happened and happens often (sic).”
“I ask ‘what network they saw me?’ (sic)”
“Invariably people say FOXNews (sic, again)”
“I laugh to myself, and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than (sic, yet again) other networks.”
“Their look on their face at that time is priceless,” Jordan concluded. “I get to tell them they are f****** idiots while getting rich off of them.”
If you think your clientele are f****** idiots, Mr. Jordan, perhaps we ought to consider that you remain the CEO of a company despite lacking any shred of grammatical- or self-awareness.
— Based American (@annastrong1776) January 17, 2018
It didn’t take long for the calls for a boycott to begin.
SCOTTeVest responding quickly with a statement that declared Jordan’s comments “offensive and inexcusable.”
The recent offensive and inexcusable social media post by Scott Jordan does not reflect the views of SCOTTeVEST. In 2017, Mr. Jordan stepped down from the management of SCOTTeVEST and he is not involved in our daily operations,” the short statement reads. “We are extremely sorry for his unacceptable comments. Mr. Jordan’s post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people. We strongly disagree with the views expressed by Mr. Jordan.
Jordan quickly deleted the post once it gained some traction and fired off an apology, which was surprisingly coherent, even if it sounded like a more dignified version of one of the more notable scenes from “The Blair Witch Project.”
“I am profoundly sorry,” Jordan wrote in an letter posted to Medium on Friday.
I am profoundly sorry. I am profoundly sorry for my horrible and offensive remarks. This past Sunday, I posted on my personal Facebook page an incredibly rude and inaccurate statement about SCOTTeVEST’s TV advertising on Fox News. On Monday, I removed the offensive post and posted an apology on Facebook. I have since deactivated my Facebook account and the apology is no longer available, so I am writing it here.
To those that I called gullible and idiotic, I am truly sorry.As the founder of SCOTTeVEST, Inc., I have spent more than 17 years with the help of an amazing team building an awesome company with world class products and customer service. My idiotic statement not only jeopardized all of that hard work, but it also compromised the faith that SCOTTeVEST customers and our team of 20+ employees and contractors entrusted in me.
I also want to apologize to the SCOTTeVEST customer service team, who are taking the brunt of the backlash for my actions. SCOTTeVEST employees are good people that do not deserve to be punished for my actions.I will continue to learn from my mistakes and strive to become a better person.
Sincerely, Scott Jordan, Co-Founder of SCOTTeVEST, Inc.
Lets bring Scott Jordan down from the ski slope and make SCOTTeVEST go under! Conservatives need to start a 100% boycott of SCOTTeVEST and return any of the shitty merchandise they have previously purchased from the SCOTTeVEST company.