As NFL stadiums continue to empty, the sound of the League’s wallets being emptied are also being heard by owners and managers.
NFL games are averaging roughly 14 million viewers per telecast through Week 6 of the 2017 season. That total marks a 7.5% decline compared to last season, when games averaged roughly 16.3 million viewers. The ratings decline is unfolding amid widespread debate about ongoing national anthem protests by NFL players.
CBS’ crashing NFL ratings will directly impact company earnings, Omar Sheikh, Credit Suisse analyst, said.
“We expect third-quarter network advertising to decline 3 percent (previously +1 percent), driven by soft ratings for both the summer schedule and for the start of the NFL season,” Sheikh said, according to CNBC. “With only one of the three content licensing deals we expected for the second half announced in third quarter, we also expect content licensing revenue growth to be skewed to the fourth quarter.”
CBS’ NFL ratings are down 17 percent from year over year. ‘Thursday Night Football’ Ratings Down As Raiders Score Close Win Over Chiefs. In Week 7 of a season that has seen NFL ratings down over 15% on CBS from last year, that’s down 7% from the Philadelphia Eagles’ 28-23 October 12 win over the Carolina Panthers in the early numbers – which was down 5% from the week before.
According to President Donald Trump, ratings are down because of the NFL player protests.
Trump in September tweeted, “NFL attendance and ratings are WAY DOWN. Boring games yes, but many stay away because they love our country. League should back U.S.”
Since players have shamelessly resumed their SJW antic of kneeling, seats in multi-billion stadiums have gone unused and the revenue from televised airings have also been shrinking.The American people only have so much patience, and it has run out when it comes to these spoiled showboats. The boycott of the NFL is already underway and the league is getting sacked right in the wallet.
The NFL anthem protest was started by former San Francisco 49ers quarterback Colin Kaepernick last year. Since then, he’s been joined by many teams and players in the NFL.