Car Rental Firms Get Brutal Reality Check After Ditching NRA Discount

The NRA has about five million members, and an annual membership is $40. The NRA advertises that “it pays to be a member,” thanks to all the discounts that are available to members.This includes discounts on insurance, car rentals, and other travel purchases.

On Thursday, February 22, a major bank and Enterprise Holdings, the largest rental car company in the U.S., announced they were ending business partnerships with the National Rifle Association, citing pressure from customers in the wake of the Florida school shooting that left 17 dead. Major hotel companies also have eliminated affiliations with the NRA in the aftermath of previous school shootings.

In their rush to avoid a threatened boycott by anti-gunners and obtain goodwill and potential customers from the political left, those businesses did significant damage to their brand’s favorability ratings and in all likelihood lost more customers than they gained.

According to a survey conducted by Morning Consult between Feb. 23-25, the three car rental firms saw their favorability rating either drop or remain unchanged while their unfavorability ratings more than doubled.

Flagship firm Enterprise Rent-a-Car saw their favorability rating fall from 61 to 50 percent, while their unfavorability surged from 12 to 25 percent. Alamo and National didn’t see the same severe fall in favorability ratings, but their unfavorability ratings spiked, going from 10 to 24 percent and 11 to 25 percent, respectively.

The three car rental firms under Enterprise Holdings all saw their net favorability among Democrat survey respondents increase — five points for Enterprise Rent-a-Car and 24 points for both Alamo and National — but those gains were more than overshadowed by the loss among Republicans.

Enterprise Rent-a-Car saw their net favorability among Republicans precipitously drop from +50 to -9, while Alamo slid from +34 to -18 and National went from +35 to -18 points.

The NRA said in a statement that the companies ending their NRA partnerships were engaging in “political and civic cowardice,” and that the “loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world.”