On the heels of President Donald Trump’s executive order barring immigrants from seven majority-Muslim countries, Starbucks announced that it would hire 10,000 refugees across 75 countries over the next five years. In response to Starbucks one veteran has a different plan. Black Rifle Coffee Company is taking on Starbucks after they pledged to hire refugees by hiring veterans.
Evan Hafer, an Army Special Forces veteran and CEO of Black Rifle Coffee Company, said he would hire 10,000 veterans.
“Our plan is to build 600 stores in the next six years. I’m gonna try to push this forward with the community behind me,” Hafer said Tuesday as a guest on “Fox & Friends.”
According to January 2017 data from the Department of Labor, there is a 6.3 percent post 9/11 veteran unemployment rate in the country.
Hafer added there are 2.5 million post 9/11 veterans facing a 5% higher unemployment rate than the standard population.
“We have an opportunity to face real issues, address them head on and vote everyday with our dollar,” he said.
Hafer said he would be mostly hiring from this group but would extend to Gulf War veterans as well if need be.
Black Rifle Coffee Company was founded two years ago and has a more than 50 percent hiring rate of veterans as employees.
“Hiring vets is not PR for me; it’s who we are,” Hafer said.
“We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country,” the company posted on its Instagram page. “And when we say ‘country’, the taxpayers. Everyone else can take a hike. Careers@blackriflecoffee.com.”